The pragmatics of rebroadcasting content on Twitter: How is retweeting relevant?

Social media networking sites such as Facebook or Twitter depend, for their success, on the willingness of users to share digital content with other in network. To this end, they often have sharing functionality built into each new post by default. With one two clicks, a user can rebroadcast another user's own followers subscribers. In article, I consider pragmatics online third-party content, and analyse these acts rebroadcasting using relevance-theoretic pragmatic framework (Sperber Wilson, 1986/95). establish that is an ostensive act communication. Furthermore, suggest attributive nature, may, like uses, achieve relevance variety ways. communicative intentions lie behind Twitter, aligning analyses use self-reported motivations retweeting identified boyd et al. (2010). show categories we find communication more generally are also represented retweeting.